ONCEPT
Oncept was founded by Nick Lucio, who previously founded Dolce Vita, together with former Dolce Vita creative director Megan Key Campos. After years of producing thousands of samples that went nowhere, they built a brand on the opposite principle: less, done properly.
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ResetONCEPT
The result is seasonal edits of elevated essentials that prioritise fit and versatile simplicity. The Phoenix Retro Sneaker in Oak is the neutral you wear with everything; the Osaka in Shocking Pink is there for the days you want the shoe noticed.
For clients who want a sneaker that reads considered rather than athletic, this is the pair.
How ONCEPT fits
- Fit is the brand's stated priority — most styles run true to size.
- If you are a half size, take the larger; leather uppers mould with wear.
- Retro silhouettes have a slightly narrower toe box than a running shoe.
- Treat leather with a protectant before the first wear, especially the lighter colours.
Frequently asked questions
Who is behind Oncept?
Nick Lucio, founder of Dolce Vita, and Megan Key Campos, Dolce Vita's former creative director.
Do Oncept sneakers run true to size?
Generally yes. Fit is the brand's core design priority. Size up if you are a half size.
Can I try them on in Baton Rouge?
Yes — visit us at 16645 Highland Rd, or order online with free in-store pickup.