ICHI
ICHI was founded in 1999 in Kolding, Denmark, and now sells in more than forty-five countries. The brand treats fashion as self-expression, and the clothes have the Scandinavian quality of looking considered without looking effortful.
ICHI
It is one of the most accessible price points in the store, and one of the easiest to build a look from. The Jilma Pant and Jilma Blazer in Sodalite give you a soft suit you can split apart and wear separately — that is the single most useful thing a wardrobe can own.
Add the Kate Pant in Cashmere Blue or the Midi Dress in Azalea Stripe and you have a week of outfits for less than one designer piece.
How ICHI fits
- European sizing is cut slightly narrow — take your usual US size, and size up if between.
- The Jilma blazer is a soft, unstructured shoulder; it layers easily over a knit.
- Pants sit at or just below the natural waist with a relaxed leg.
- Most fabrications are machine-washable.
Frequently asked questions
Where is ICHI from?
ICHI was founded in 1999 in Kolding, Denmark, and is part of the DK Company group.
Can I buy the Jilma blazer and pant separately?
Yes, and we recommend it. Splitting a soft suit is where the value is.
Is ICHI a good entry price point?
It is one of the most affordable brands we carry, and a smart place to start if you are new to the shop.