CRUSH
CRUSH began in 2009 as Crush Cashmere, an independent Belgian label with a straightforward mission: make sustainable luxury cashmere that people can actually afford to own. The name comes from the founder's own words — a crush on cashmere.
CRUSH
The yarn is sourced from Inner Mongolia, and the point of difference is weight. The Lucca Crew Neck Tank and the CC Barefoot Drift Rib V Tee in Brimstone are cashmere pieces you can wear in September in Louisiana, which is not something most cashmere can claim.
If you have written cashmere off as a December fabric, these are the two pieces that will change your mind.
How CRUSH fits
- Tanks and tees run relaxed with a soft, fluid drape — take your usual size.
- Rib knits are close-fitting and stretch with wear.
- Cashmere relaxes about a half size after the first few wears; do not size up expecting shrinkage.
- Hand wash cold and dry flat. Never hang a cashmere knit on a hanger.
Frequently asked questions
Where does CRUSH source its cashmere?
From Inner Mongolia, one of the finest sources of cashmere fibre.
Is cashmere practical in Louisiana?
The lightweight tanks and tees are. That is specifically why we buy those styles rather than heavy sweaters.
Is CRUSH a sustainable brand?
Accessible sustainable luxury is the brand's stated mission, and it is an independent Belgian company.